Designing is not about making random products. I buy products based on my current style and personal brand. Every guy has a brand whether they think they do or not. Guys who recognize their own brand try and stick to their brands code. For example, when someone is looking for a laptop bag, do they…
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Design Overview
Our featured focus is the Willmington denim. This was the street our first sample of denim was manufactured. Willmington denim is a slender straight leg, not slim fitting like a skinny jean. The waist line has a half inch ease for more comfort. Willmington Jean is the prelube for CITYS denim that took a year…
Denim Dream
Designing denim was a goal I wanted to achieve. The idea came to me in 2014. Like anything new, the thought of designing denim was daunting and unfamiliar. In the beginning I was clueless and the process took almost three years because it was difficult finding denim partners. Luckily I found a company called R58 denim….
Tap2Time- How to Rebrand
In my first two years of designing I decided to attend my first trade show because of the sales opportunities and exposure. Due to the fact that I could not make product fast enough I imported some inexpensive fun touch screen digital watches. The watches were private label, meaning I could brand them and sell…
The Classic Chambray- Skittles color assortment.
The bright multicolored shirts are fun to look at and even more fun to wear. Distinct colors add a fresh look to a dark muted color wardrobe. The Classic Chambray was designed as a get-away shirt. Easy for weekend travel and extra fun for a Sunday Funday outing. Bold and confident. All shirts are made…
Benny Flores III 