Designing is not about making random products. I buy products based on my current style and personal brand. Every guy has a brand whether they think they do or not. Guys who recognize their own brand try and stick to their brands code. For example, when someone is looking for a laptop bag, do they…
Author: Benny Flores
Apparel Product Developer , ex TV Producer
Design Overview
Our featured focus is the Willmington denim. This was the street our first sample of denim was manufactured. Willmington denim is a slender straight leg, not slim fitting like a skinny jean. The waist line has a half inch ease for more comfort. Willmington Jean is the prelube for CITYS denim that took a year…
Denim Dream
Designing denim was a goal I wanted to achieve. The idea came to me in 2014. Like anything new, the thought of designing denim was daunting and unfamiliar. In the beginning I was clueless and the process took almost three years because it was difficult finding denim partners. Luckily I found a company called R58 denim….
Tap2Time- How to Rebrand
In my first two years of designing I decided to attend my first trade show because of the sales opportunities and exposure. Due to the fact that I could not make product fast enough I imported some inexpensive fun touch screen digital watches. The watches were private label, meaning I could brand them and sell…
Launching Pant Club.com
Pant Club was a dream for about 3 plus years until August 2017 when I decided to take on the task of developing a mens pants company. I consider myself a designer of digital and physical products. Designing products was always a challenge but not as much of a challenge as producing TV shows. So…
Wearing flannel: a love story.
Confused about flannel shirts? Understanding the modern perspective of a flannel shirt.
Summer Pool Cool
Summer is here and that means pool parties. What better way to enjoy summer then to attend a pool party! It’s a fun way to meet new people and hang out. The question I get asked is, how do I dress for a pool party? Especially, if the party transforms into a night party…
Does this collar make me look awkward?
I’m sure those are the words many guys muter when looking in the mirror. Ok, maybe not, but guys do know something is not right when they’re trying on a jacket. With style it’s the little things that make a difference. Of course, this topic is not going to change the world, but sometimes guys just…
How to find your sexy style.
Personal style, not everyone has it, has a clue about it or even gives a hoot. That’s totally ok, but remember, you have style whether you think you do or not. For those wanting to change up their style, please continue reading. Style is relative and is in the eye of the beholder. So really,…
First came the design, then doubt.
First came the design, then doubt. Designing this shirt was a real joy. Although to this day I’ve never sold one polka dot shirt. Why? Not sure. Maybe bad marketing or the design was to forward. This shirt is great to look at. The process to make this shirt was not technically difficult. Any person…
Sell emotion, sell a shirt.
Say what? For any designer making mens shirts, the question becomes, how do you reinvent the shirt and capture a new buying audience? If you think about it, it seems impossible to redo something like the long sleeve button up shirt. Yet brands do it all the time. One method we use is to sell…
Mistakes Made
In growing a brand there are a lot of mistakes made. Some are easy to move past while others can cause distress. In a competitive fashion market and with hundreds of other fly by night brands popping evert decision made can be a costly one. In short, I cut corners to try and save money…
Benny Flores III 