Tap2Time- How to Rebrand

In my first two years of designing I decided to  attend my first trade show because of the sales opportunities and exposure. Due to the fact that I could not make product fast enough I imported some inexpensive fun touch screen digital watches. The watches were private label, meaning I could brand them and sell them as my own. watches_1a.png
This was the fastest way I could increase my product selection and have more of an opportunity to sell products.

Well it worked! While at the trade show a representative from a company called MyHabit.com, a branch of Amazon, approached me and said they liked the watches. He said he would be in touch, I assumed I would never here from him again. To my surprise they reached out and wanted to know more about the watch and brand name.   At the time I did not have an official name. They were just a bunch of colorful silicon watches. I knew in order to make the watches more attractive they needed to be photographed nicely. While they were being photographed I came up with the name Tap2Time. tap 2 time official logo  The name worked because the wearer had to tap the screen to get the watches to reveal the time. The name was fun for their demographic, kids. I jumped on my computer and began creating the graphic and came up with this.

When I finally sent over the images and name the buyers liked the product. To my surprise they placed an order for 700 watches. The one thing extra they requested was a box to deliver the watches in. Trying to land the deal I said yes they would come in a watch box. After searching over seas for a watch box the best thing was to design one. With no experience on where to begin I started calling around. It took some time but a company said they could make it. After a month of back and forth the box design was complete.

Impact Drawing

For extra branding the watch manufacture added our Tap2Time logo on the back.Some manufactures in China will go that extra mile to make sure you are a returning customer. Most vendors are very accommodating  when sales are on the line.

H_BLUE_4Presentation is everything when presenting a product. It’s important because appearance helps sell products. The images were a big part of selling the watches. Over the years I really tried to step up my presentation.  The tap2time watch sold out on Myhabit, I was really proud of how everything turned out.





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