the customer will never know.

For a young brand, a loss of a customer is a learning mistake you did not want to learn. The ironic part is that I cut corners to try and save money and it ended up costing me more money and damaged my reputation.

High Collared Vest

Upon my second year of designing I created this vest. The vest had undergone multiple cycles of product development just to meet the standards I held for my designs. Another irony in my design fail, which was, why would I work so hard to make something great and then cut corners to make it look cheap.  

The photo of the two vests is what I tweeted a couple of years back. The vest on the right is a higher quality product, premium cotton was used for the exterior. The satin lining was both soft and beautiful, bought at a quality mens shop in down Los Angeles. That photo was a quick image, it’s about as cheap looking and dull as the vest on the left. Myvestfail sales rep at the time was annoyed and honestly I was just embarrassed.  

Cutting costs derived from common business mistakesFirst, money. I was running out of money and panic set in. I wanted to see profit, profit, profits so I could pay myself back. The thought came over me,

the customer will never know. Boy, I was wrong and screwed myself.

The second decision to do it was, “everyone else was doing it” so that made it ok for me to do it. I let others influence my decision even though I knew deep down it might not work out. The third factor was the presumption that others were making money cutting corners. I was lured in by the thought of a quick buck, what a dumb f**k.

See the dots

………

they represent ants on the same path. I’ve considered myself one to stray from the path of lameness and to follow others is not my style. Yet I did it.

Lesson learned.

The idea is to stay your course and listen to your intuition. Just like I know when a design is complete I should of listened to myself and made the best  decision for my brand. 

Remember we can never follow in someones success but we sure can copy the failures of others.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s